Identity and Branding System
Tallahassee Community College is one of the top-rated two-year institutions in Florida. The College takes an expansive, multi-faceted approach to higher education, encompassing many programs, divisions and initiatives to serve the extensive needs of the community. For all audiences, TCC’s brand stands for open academics geared towards shaping better students and supporting better professionals.
For that reason, it is important to establish standards for uniformity and reliability in all communications to preserve the integrity of TCC’s identity and brand and to ensure our success. Maintaining a high level of consistency reduces confusion, eases coordination across the College, and projects the distinct image our community has come to recognize.
This Identity and Branding System exists to set a standard for excellence across the College for implementation of all identification and branding procedures. The policies outlined herein will govern:
the design and content of messages
the process of approval for all communication materials
the production of brand-defining College communications
The System highlights each unique component of Tallahassee Community College while still emphasizing our overarching message of scholarship and service. These guidelines will help provide a roadmap for internal and external communications that collectively form the TCC image.
Success in our mission to establish and continue a consistent and cohesive program is dependent upon campus-wide collaboration. Any questions may be directed to the Office of Communications and Marketing at (850) 201-6049 or e-mailed to firstname.lastname@example.org.
Identity and Branding System
A brand is more than a look or logo. The TCC Identity and Branding System represents the sum of all visual impressions associated with the College that express our mission and create an impression on the viewer. These include, but are not limited to:
Logo – The official symbol and primary identifier of Tallahassee Community College
Icons – Images that represent specific departments, divisions or programs within the College that have a unique message targeted to a specific audience
These impressions and other images and graphics extend to College stationary, collateral materials, publications, signage, vehicles, digital displays, banners and anywhere else the College logo or icons are used. The policies and standards outlined in this document will streamline the overall effort for image unanimity between these mediums.
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The official Tallahassee Community College logo is the “wheel” version, which features TCC blue and gold colors, a white inner circle background and the signature interlocking letters within. This version was designed and adopted in 2005 and is the first choice for all uses and the foundation for all TCC branding.
Acceptable Logo Variations
Acceptable variations of the TCC wheel are the blue on white wheel, the blue on white wheel with no outline and black and white versions of both of these.
The TCC interlocking letters are another option for branding. They may be used in TCC blue with TCC gold outline, traditional black with white outline, or solid white if on a colored background.
Obtaining Authorization to Use the Logo
Use of the official Tallahassee Community College logo must be authorized through the Office of Communications and Marketing by means of the TCC Logo Use Agreement (Appendix A). Upon approval, all parties should use the logo files distributed by the Communications Office. Permission is granted solely for the designated project. Use of the logo on any other product or merchandise, or on any externally produced material, requires additional approval. For more information, contact the Office of Communications and Marketing at (850) 201-6049 or email@example.com.
Logo General Use Guidelines
The following guidelines are set forth to maintain authenticity in the representation of the official TCC logo. Failure to comply with these directives will result in revocation of the right to use the logo.
The preferred use of the logo is the blue and gold “wheel” version.
As cited in the Logo Use Agreement, the logo shall be used solely in connection with College-related functions and shall not be used in a manner that disparages Tallahassee Community College, infringes on Tallahassee Community College intellectual property or other rights, or dilutes the goodwill associated with the Tallahassee Community College logo.
The logo shall be used for noncommercial purposes and pursuits, including, but not limited to, educational objectives, and shall not be used on anything containing immoral material or in any way that detracts from the College’s mission. Commercial use of the logo must be initiated through the Office of the Vice President for Administrative Services.
The logo must be prominently placed on the cover of all publications affiliated with the College. It may be resized (but no smaller than 1” in diameter), but it may not modified in any way. This includes, but is not limited to, colors, text size and shape.
To prevent crowding, the logo should be surrounded on all sides by clear space where no other graphics, rules, typography or other elements are present. As a general rule, this clear space should equal one-half the height of the logo.
For readability purposes, the minimum size for the logo has been established at one inch in diameter. The proportions/aspect ratio may not be altered in any way. If the item requiring a TCC logo is too small to incorporate a 1” TCC wheel version of the logo, the interlocking TCC logo is suggested. When the interlocking TCC logo is utilized, the document must also have the words, “Tallahassee Community College” spelled out.
The Tallahassee Community College colors are one of the most recognizable elements of the institution. Therefore, TCC blue and gold are the preferred representation of the logo. If they are not available or not suitable, black and white are acceptable.
Unacceptable Logo Variations
To facilitate the mission of the Identity and Branding System, no other variations are allowed in any College publications, both electronic and print.
The logo and logo elements may not be rearranged.
The typefaces may not be changed.
Proportions/aspect ratios must be kept to their original specifications.
Unapproved color combinations are prohibited.
The parts of the logo may not be re-spaced.
Use is permitted only with proper approval.
Discontinued or retired logos are prohibited.
*All variations of the eagle head are now retired
Icons and Variations
Numerous unique icons have been developed for various departments, divisions and initiatives of the college.
Advanced Manufacturing Training Center
Center for Employee Enrichment
Center for Teaching, Learning and Leadership
Certified Green Guide
College Innovation Fund
College Reach-Out Program
Connect 2 Complete
Contract and Grants
Eagle Business Society
Florida Public Safety Institute
Fostering Achievement Fellowship
Good to Great
Model UN (TSMUN)
Pat Thomas Law Enforcement Academy
Pathways Title III
Student Government Association
Tallahassee Fire Academy
Virtual Learning Commons
Wakulla Environmental Institute
Full Listing of Current Icon Images
Obtaining Permission for Use of Icons
Permission to use icons comes from the division or program for which the icon was developed. Acceptable variations of the icon must be approved through the Office of Communications and Public Information.
General Guidelines for Use of Icons
As with the logo, TCC icons shall be used solely in connection with College-related functions and shall not be used in a manner that disparages Tallahassee Community College, infringes on Tallahassee Community College intellectual property or other rights, or dilutes the goodwill associated with the Tallahassee Community College logo.
Icons shall be used for noncommercial purposes and pursuits, including, but not limited to, educational objectives, and shall not be used on anything containing immoral material or in any way that detracts from the College’s mission. Commercial use of any icon must be initiated through the Office of the Vice President of Administrative Services.
To prevent crowding, icons should be surrounded on all sides by clear space where no other graphics, rules, typography or other elements are present. As a general rule, this space should equal one-half the height of the Icon, but requirements may vary depending on the design of the icon.
Minimum sizes vary with each icon based on appropriate specifications designed for greatest impact and readability.
The Tallahassee Community College colors are one of the most recognizable elements of the institution. Therefore, TCC blue and TCC yellow are the preferred representation of any icon. If they are not available or not suitable, black and white are acceptable.
Unacceptable Icon Variations
To effectively facilitate the mission of the Identity and Branding System, no variations are allowed in any College publications, either electronic or print.
- Icons and icon elements may not be rearranged.
- The typefaces may not be changed.
- Proportions/aspect ratios must be kept to their original specifications.
- Unapproved color combinations are prohibited.
- The parts of the icon may not be re-spaced.
- Use is permitted only with proper approval.
- Discontinued or retired icons are prohibited.
New Logo or Icon Development Procedure
A new logo for the College must be initiated in the Office of Communications and Marketing and approved by the President.
New icon development is restricted to areas of the College that demonstrate a need to communicate to a specific audience. To develop a new icon, please contact the Office of Communications and Marketing. A creative meeting will occur between the stakeholder and the Communications Office to establish a vision before the design phase can begin. Please allow a minimum of two weeks for the development process.
A department or division may also outsource development of a new icon as long as the department notifies the Communications Office before undertaking any design and allows the Communications Office to be a part of the approval process.
All Tallahassee Community College letterhead, envelopes and business cards should be used for official correspondence and communications. Standardization helps to provide consistent institutional identity and to reduce design and printing errors that create unnecessary cost.
Using the College Letterhead Stationery
For more specific writing guidelines, refer to the TCC Style Guide (Appendix B).
Color and Paper: Blue and gold ink on 80 lb. uncoated cover, smooth white, recycled card stock, 3.5 inches by 2 inches.
Typeface: Humanist 777
Margin: .125 inch margins on all sides
Logo: The logo should be produced from an original, authorized copy, should be no longer than 1.75 inches long, and should be aligned left on the card.
Type Placement and Sizes: All text must be right aligned. Name should be bold, 10 point type size and placed in the upper right corner. The title and department should come below the name in light italics, 9 point type size. Office and fax numbers should be stacked in bold, 10 point type size, .875 inches from the bottom. E-mail address must be light condensed, in the lower right corner. The back of the card will have the College name and address, left aligned, in 10 point font (bold for the name and light for the address), .75 inches from the top. The College Web address will also be listed in the lower left corner in 12 point.
Flyers, announcements, advertisements, posters and banners all vary greatly in design. Accurate application of the standards in this document guarantees compliance with the Identity System and proper recognition for the College.
In all print materials, the TCC logo guidelines must be adhered to. The TCC logo must be prominently featured and any other logo or icon should not take precedence over the TCC logo.
For other print applications such as banners, exhibits, displays, plaques, clothing and specialty items, proper approval must be obtained from the Office of Communications and Marketing before use.
Any video or audio produced for TCC must reference Tallahassee Community College, include the TCC logo and follow all logo guidelines.
Hundreds of brochures, bulletins, posters, newsletters, magazines, Web sites and video are produced each year for TCC. Special attention must be paid to maintaining the identity standards. As publications often create an enduring impression, they must be clearly written, well-designed and efficiently produced with common graphic elements to distinguish them as TCC-affiliated.
In primary College publications, the TCC logo must be plainly and prominently visible on the front cover. No other logos or icons may be displayed on the cover.
Some exceptions may be granted for secondary publications targeting specific audiences or for one-sided publications.
College-produced magazines must include the logo and the words “Tallahassee Community College.” The logo may be printed on photographs or graphic art as long as it is clear and a prominent feature.
All recruitment publications must also include TCC’s EEO statement.
Use of icons on licensed products, such as athletic apparel, requires additional approval from the Office of the Vice President for Administrative Services. Departments interested in purchasing promotional products with the TCC logo should first contact the Communications Office. Communications will assist with artwork that can be forwarded to a vendor of choice.
The uniformity of Tallahassee Community College campus signage helps to perpetuate the College’s Identity and Branding System. As such, all signs help with orientation as well as identification.
Campus Exterior Sign Policy
TCC campus features different types of exterior signage for identification and directional purposes. Buildings are identified by their official name. Plant Operations is responsible for campus signage. If a sign becomes damaged or unreadable, contact Plant Operations as soon as possible.
Temporary signage, including yard art, must be approved by the Office of Communications and Marketing prior to display. In some cases, blanket approvals may be issued to departments who post several campaigns of temporary signage throughout the academic year.
Marquee Digital Displays
Tallahassee Community College has several large electronic displays on campus and around the community.
Corner of Appleyard Drive and Pensacola Street (southeast corner of campus)
Corner of Appleyard Drive and Tennessee Street
Appleyard Drive in front of the Fine and Performing Arts Center
Super Lube location on Apalachee Parkway and Paul Russell Road
Super Lube location at the corner of Thomasville Road and Glenview Drive
Super Lube location at the corner of North Monroe Street at Fred George Road
To post a message or announcement on any of the displays, contact the Office of Communications and Marketing. All messages or event announcements must have a broad appeal to the TCC student body or the general public.
Light Pole Banners
Special events, anniversaries, campus-wide celebrations and campaigns are opportunities to bring the TCC brand to life through signage that reinforces our key messages. Most of the campus light poles are equipped for displaying banners. Banners are commissioned by the Office of Communications and Marketing and must be similar or complimentary in design to create a cohesive effect.
Web Communication Standards
Today’s digital age allows for colleges to maintain an online presence in new and exciting ways. As with print and electronic publications, social media, Web site content and other outlets must follow the guidelines when the TCC logo, icons or message is applied. Web advertisements, banners or graphics must be initiated and approved through the Office of Communications and Marketing.
Web Site Guidelines
The official TCC Web site, www.tcc.fl.edu, is the public face of the College online. Through the Web site, the College can communicate important information and strategic messages to external audiences. These audiences are primarily prospective students, but also include current students, faculty and staff, alumni and donors, and the community and businesses. Content management is a campus-wide responsibility as individual departments and divisions are responsible for their own content.
Designated department representatives will be responsible for maintaining portions of the Web site. These representatives must schedule training before performing any editing or content creation to the site. Those with permissions to edit TCC’s Web site may not share their log-in information with any unauthorized personnel.
All Web sites and information on the Web maintained by TCC are expected and obligated to be accessible to all users, including those with visual, hearing, mobility and cognitive disabilities. General recommendations for accessibility include the following:
Ensure that the pages can be navigated and operated using a keyboard.
Provide clear and uniform site navigation features.
Use relative, not fixed, font sizes.
Avoid frames, as they do not print easily.
Do not rely on color to convey meaning.
TCC maintains several social media platforms that continue the mission of the public Web site as well as create an online community among those from the TCC community and beyond. TCC encourages involvement in all of the supported social medias but managers and administrators must review TCC’s social media policies (Appendix C) before getting started. These standards keep with the Identity and Branding System.
All College-affiliated sites and profiles are overseen by the Office of Communications and Marketing.
TCC’s e-mail for faculty and staff provides the ability to customize an e-mail signature for users. This is an easy way to provide contact information to those receiving outgoing College correspondence and should be used if possible to facilitate communication with College employees.
To maintain consistency, user signatures must include name, title, department, College name and College address. Office phone number, location, e-mail address and TCC’s Web address are optional. Users may also use an image of their business card or include links and graphics related to any College-affiliated program or event. Professional profiles such as LinkedIn are permitted as long as the profile information is related to the user’s position at the College and does not promote any other business or affiliation. Non-College-affiliated text, links or graphics are prohibited.
TCC Logo Use Agreement (.pdf)
TCC Style Guide
TCC Social Media Guidelines