Social Media Guidelines
Tallahassee Community College actively encourages involvement across campus in social media. Through social media, the College can create an engaging online environment for those of the TCC community to connect and stay informed on all the latest news and events. Social media also provides organic feedback direct from the user about what is important to them, as well as perpetuating the mission of TCC’s Identity and Branding Standards and representing the College as the open and attentive institution that it is.
These policies and guidelines are designed for TCC faculty and staff who wish to utilize social networks to encourage College fellowship, be it a professor incorporating social media into the classroom experience, or a staff member who’s been charged with the exciting task of developing an online presence for a department or program.
Please note that these policies will be revised periodically to adapt to the ever changing social media landscape. Any questions or suggestions can be sent to the Office of Communications and Marketing via email at firstname.lastname@example.org
Social Media @ TCC
Social media, or social networking, is online communication through which users can create communities to share information, ideas, photos, videos and more. TCC currently maintains official profiles on many different social media. Each of these sites makes it possible for TCC to plug in to the online conversation between the campus, the community and our students.
Social media pages are secondary information sources as TCC’s Web site serves as the official primary Web presence and contains all applicable Web content.
Representing TCC Through Social Media
Many TCC departments, divisions and initiatives as well as individual faculty members maintain profiles on social media platforms independent of the official presences. These profiles are similarly branded but contain more specific information tailored to their individual missions.
TCC encourages the creation and administering College-affiliated social media profiles or pages campus-wide. However, before launching a campaign you should understand these policies in their entirety.
Social Media Checklist
Before creation of a new social media profile can be initiated, make sure the time will be well spent by answering the follow questions:
- Responsibility – Who will handle the day-to-day operations of maintaining and monitoring a social media profile? Will they have the skills and time needed? (When possible, AVOID relying on students for this role.)
- Goals – What is it you hope to achieve through social media? And who will be your audience? What are your plans for how to reach out to those people?
- Content – What will be your strategy for developing meaningful, dynamic content that gets the conversation going? Do you know how often to post and when to post?
- Listening – Social media isn’t just about producing content, it is about becoming a consumer of content as well. Administrators should be listening to both the feedback of their target audience and for inspiration from industry experts. Has time and manpower been allotted to this purpose?
- Tools – Have you chosen which social media(s) you will be using and why?
- Adjusting – Some posts are good, some are not. Are you prepared to make necessary adjustments to what you post and when you post it?
- Strategy – Have you created a strategy that outlines the who, what, when, where and why of your campaign?
TCC’s official social media efforts are managed by the Office of Communications and Marketing. Divisional social media profiles and accounts are also guided by the Office. As TCC has a broad audience keeping in touch with the College via social media, be sure to notify the Communications Office upon creation of any new profile so that content and brand continuity can be monitored.
Communications personnel are also available to walk you through the profile creation process and to provide expertise on setting up all the necessary information. If further support is needed, representatives from the Communications Office can also be added to select social media sites to help monitor activities.
Social media usage at Tallahassee Community College is governed by the same policies that regulate all other electronic communications which are located under the Identity and Branding System. For additional guidelines and information, please read and review the following policies.
Content is the text and media that make up social media profiles, and development is the engine behind it. Collectively, content and its development represents and gives voice to the TCC brand and mission.
All content should:
be active, up-to-date and posted frequently
appropriate for a general audience
relate directly to TCC, the College's mission, post-secondary education, campus activities, or other matters pertaining to education or life as a TCC student, faculty, staff or alumni
have a clear, concise and authentic voice
All content may not:
- promote individual opinions or causes that are not directly related to the College
infringe on any copyright laws or be posted without permission from the owner
contain anything obscene, explicit, threatening or offensive
PHOTOS AND VIDEOS:
Any photos or videos uploaded to the social media platforms by administrators must be original works produced by TCC, or TCC students, faculty or staff, or be used at the express permission of a third-party and give credit to them to prevent copyright infringement. Photos and videos should also adhere to the content development guidelines.
CAMPAIGNS AND CONTESTS:
Social media allows for extraordinary outreach through contests and campaigns. If you are considering creating such a promotion, please contact the Communications Office for further guidance on official rules and legal compliance.
Administrators should monitor the content posted across the social media platforms as frequently as possible. TCC encourages user interaction on all social media platforms. However, the College reserves the right to review and remove any site content or user content at its sole discretion, without notice, if it is considered inappropriate or violates TCC’s policies or the Student Conduct Code.
Linking or subscribing TCC’s pages to other pages is a great way to make connections to other individuals or organizations in our community and beyond. Any connections must be relevant to TCC, the community college mission, or College-related. Connections with business partnerships are also permitted.
Personal Social Media Related to TCC
Balancing personal and professional social media can sometimes be tricky. Keep these two presences separate as much as possible by keeping all non-work related on your personal page.
Please note that employees may not share proprietary College information, copyrighted material, or make inappropriate comments as a College representative. Always remember that as an employee, you are legally responsible for your postings. Also, protect yourself and your privacy by not posting information that is too personal on a publically-accessible site.
Finally, personal social media usage should not interfere with your work responsibilities. Spending an excessive amount of time using these sites during work hours can severely inhibit your ability to do your job and could lead to disciplinary action. Use your common sense.