Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.
Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They may use a variety of design elements to achieve artistic or decorative effects. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a page or screen, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables.
Graphic design is becoming increasingly important in the sales and marketing of products. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.TCC programs that are right for you:Graphic Design Technology Programs
Graphic designers generally work in studios where they have access to drafting tables, computers, and the software necessary to create their designs. Although many graphic designers work independently, those who work for specialized graphic design firms often work as part of a design team. Some designers telecommute. Many graphic designers collaborate with colleagues on projects or work with clients located around the world. Most graphic designers work full time, but schedules can vary depending on workload and deadlines. In 2010, about 29 percent of graphic designers were self-employed. Graphic designers who are self-employed may need to adjust their workday to meet with clients in the evenings or on weekends. In addition, they may spend some of their time looking for new projects or competing with other designers for contracts.
According to the Bureau of Labor Statistics, employment of graphic designers is expected to increase by 13 percent between 2010 and 2020, about as fast as the average for all occupations. Employment of graphic designers in printing and publishing is expected to increase by 2 percent and decline by 4 percent respectively, during the projection period. However, employment for graphic designers in computer systems design and related services is expected to grow by 61 percent over the same period.
Career information courtesy of the Bureau of Labor Statistics' Occupational Outlook Handbook.