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TCC : Our College : Type of Career : Search Marketing Strategist
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Search Marketing Strategist

Search marketing strategists employ marketing tactics to increase visibility and engagement with content, products or services in Internet-enabled devices or interfaces. They examine search query behaviors on search engines or other Internet-based content to understand user intent and measure outcomes for ongoing optimization. They use this research to optimize Web site exposure for products, services or clients.

Work Conditions

Search marketing strategists typically work in office environments. They may travel to meet with clients.

Employment Outlook

According to the Bureau of Labor Statistics, employment of search marketing strategists is expected to grow between 3 and 9 percent from 2010 to 2020, slower than the average for all occupations.


For information on wages, visit the O*NET.
Career information courtesy of O*NET.
Contact Information

For more information contact Admissions & Enrollment Services by phone (850) 201-8555, fax (850) 201-8474 or e-mail

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