Advertising, Promotions and Marketing Manager
Advertising, promotions and marketing, managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members. Advertising, promotions and marketing managers work with department heads or staff to discuss contracts, select advertising media or products to be advertised, plan advertising, and develop pricing strategies, balancing the goals of a firm with customer satisfaction.
Advertising, promotions, and marketing managers typically work in offices close to those of top executives. The jobs of advertising, promotions, and marketing managers can be stressful, particularly near deadlines. They may travel to meet with clients or representatives of communications media.
According to the Bureau of Labor Statistics, employment of advertising and promotions managers is expected to grow 13 percent between 2010 and 2020, about as fast as the average for all occupations. Employment of marketing managers is expected to grow 14 percent. Advertising, promotions, and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market.
For information on wages, visit the Bureau of Labor Statistics
Career information courtesy of the Bureau of Labor Statistics' Occupational Outlook Handbook.