Identity and Branding System

Mission

Tallahassee Community College is one of the top-rated two-year institutions in Florida. The College takes an expansive, multi-faceted approach to higher education, encompassing many programs, divisions and initiatives to serve the extensive needs of the community. For all audiences, TCC’s brand stands for open academics geared towards shaping better students and supporting better professionals.

For that reason, it is important to establish standards for uniformity and reliability in all communications to preserve the integrity of TCC’s identity and brand and to ensure our success. Maintaining a high level of consistency reduces confusion, eases coordination across the College, and projects the distinct image our community has come to recognize.

This Identity and Branding System exists to set a standard for excellence across the College for implementation of all identification and branding procedures. The policies outlined herein will govern:

  • the design and content of messages
  • the process of approval for all communication materials
  • the production of brand-defining College communications

The System highlights each unique component of Tallahassee Community College while still emphasizing our overarching message of scholarship and service. These guidelines will help provide a roadmap for internal and external communications that collectively form the TCC image.

Success in our mission to establish and continue a consistent and cohesive program is dependent upon campus-wide collaboration. Any questions may be directed to the Office of Communications and Marketing at (850) 201-6436 or e-mailed to communications@tcc.fl.edu.

Identity and Branding System

A brand is more than a look or logo. The TCC Identity and Branding System represents the sum of all visual impressions associated with the College that express our mission and create an impression on the viewer. These include, but are not limited to:

Logo – The official symbol and primary identifier of Tallahassee Community College

Icons – Images that represent specific departments, divisions or programs within the College that have a unique message targeted to a specific audience

These impressions and other images and graphics extend to College stationary, collateral materials, publications, signage, vehicles, digital displays, banners and anywhere else the College logo or icons are used. The policies and standards outlined in this document will streamline the overall effort for image unanimity between these mediums.

READY TO ACCESS OUR BRAND?

Visit our brandfolder to download official fonts, colors, logos and more: BRANDFOLDER

 

Official Colors

Blue  Gold 

RGB 005296 TCC Blue Swatch

Web Palette

RGB #005296 


RGB e5b611 TCC Gold Swatch

Web Palette

RGB #e5b611 


Printing Palette

PMS287u (Uncoated Paper)   

PMS287c (Coated Paper)   

CMYK: 100/69/0/11   

Printing Palette

PMS110u (Uncoated Paper)

PMS110c (Coated Paper)

CMYK: 2/22/100/8

Official Logo


The official Tallahassee Community College logo is the “wheel” version, which features TCC blue and gold colors, a white inner circle background and the signature interlocking letters within. This version was designed and adopted in 2005 and is the first choice for all uses and the foundation for all TCC branding.

 

Acceptable Logo Variations

Acceptable variations of the TCC wheel are the blue on white wheel, the blue on white wheel with no outline and black and white versions of the of both of these.

TCC Logo Variations

The TCC interlocking letters are another option for branding. They may be used in TCC blue with TCC gold outline, traditional black with white outline, or solid white if on a colored background.

TCC Logos Interlocking

Obtaining Authorization to Use the Logo

Use of the official Tallahassee Community College logo must be authorized through the Office of Communications and Marketing by means of the TCC logo use agreement. Upon approval, all parties should use the logo files distributed by the Communications Office. Permission is granted solely for the designated project. Use of the logo on any other product or merchandise, or on any externally produced material, requires additional approval. For more information, contact the Office of Communications and Marketing at (850) 201-6049 or TCC logo use agreement

Logo General Use Guidelines

The following guidelines are set forth to maintain authenticity in the representation of the official TCC logo. Failure to comply with these directives will result in revocation of the right to use the logo.

Use

The preferred use of the logo is the blue and gold “wheel” version.

As cited in the Logo Use Agreement, the logo shall be used solely in connection with College-related functions and shall not be used in a manner that disparages Tallahassee Community College, infringes on Tallahassee Community College intellectual property or other rights, or dilutes the goodwill associated with the Tallahassee Community College logo.

The logo shall be used for noncommercial purposes and pursuits, including, but not limited to, educational objectives, and shall not be used on anything containing immoral material or in any way that detracts from the College’s mission. Commercial use of the logo must be initiated through the Office of the Vice President for Administrative Services.

The logo must be prominently placed on the cover of all publications affiliated with the College. It may be resized (but no smaller than 1” in diameter), but it may not modified in any way. This includes, but is not limited to, colors, text size and shape.

Clear Zones

To prevent crowding, the logo should be surrounded on all sides by clear space where no other graphics, rules, typography or other elements are present. As a general rule, this clear space should equal one-half the height of the logo.

Size

For readability purposes, the minimum size for the logo has been established at one inch in diameter. The proportions/aspect ratio may not be altered in any way. If the item requiring a TCC logo is too small to incorporate a 1” TCC wheel version of the logo, the interlocking TCC logo is suggested. When the interlocking TCC logo is utilized, the document must also have the words, “Tallahassee Community College” spelled out.

Color

The Tallahassee Community College colors are one of the most recognizable elements of the institution. Therefore, TCC blue and gold are the preferred representation of the logo. If they are not available or not suitable, black and white are acceptable.

Unacceptable Logo Variations

To facilitate the mission of the Identity and Branding System, no other variations are allowed in any College publications, both electronic and print.

  • The logo and logo elements may not be rearranged.
  • The typefaces may not be changed.
  • Proportions/aspect ratios must be kept to their original specifications.
  • Unapproved color combinations are prohibited.
  • The parts of the logo may not be re-spaced.
  • Use is permitted only with proper approval.
  • Discontinued or retired logos are prohibited.

New Logo or Icon Development Procedure

A new logo for the College must be initiated in the Office of Communications and Marketing and approved by the President. The proliferation of logos at TCC in recent years has eroded the brand identity and definition. Contact VP Al Moran with any questions.

Applications

Stationery
All Tallahassee Community College letterhead, envelopes and business cards should be used for official correspondence and communications. Standardization helps to provide consistent institutional identity and to reduce design and printing errors that create unnecessary cost.

Using the College Letterhead Stationery
For more specific writing guidelines, refer to the TCC Style Guide.

Web Communications Standards

Permissions
Designated department representatives will be responsible for maintaining portions of the Web site. These representatives must schedule training before performing any editing or content creation to the site. Those with permissions to edit TCC’s Web site may not share their log-in information with any unauthorized personnel.

Accessibility
All Web sites and information on the Web maintained by TCC are expected and obligated to be accessible to all users, including those with visual, hearing, mobility and cognitive disabilities. General recommendations for accessibility include the following:

⦁ Ensure that the pages can be navigated and operated using a keyboard.
⦁ Provide clear and uniform site navigation features.
⦁ Use relative, not fixed, font sizes.
⦁ Avoid frames, as they do not print easily.
⦁ Do not rely on color to convey meaning.
⦁ Social Media

TCC maintains several social media platforms that continue the mission of the public Web site as well as create an online community among those from the TCC community and beyond. TCC encourages involvement in all of the supported social medias but managers and administrators must review TCC’s social media guidelines before getting started. These standards keep with the Identity and Branding System.

All College-affiliated sites and profiles are overseen by the Office of Communications and Marketing.

E-mail Signatures

TCC’s e-mail for faculty and staff provides the ability to customize an e-mail signature for users. This is an easy way to provide contact information to those receiving outgoing College correspondence and should be used if possible to facilitate communication with College employees.

To maintain consistency, user signatures must include name, title, department, College name and College address. Office phone number, location, e-mail address and TCC’s Web address are optional. Users may also use an image of their business card or include links and graphics related to any College-affiliated program or event. Professional profiles such as LinkedIn are permitted as long as the profile information is related to the user’s position at the College and does not promote any other business or affiliation. Non-College-affiliated text, links or graphics are prohibited.

Collaborative Marketing and Reverse Advertising Guidelines

 

Want to request use of our brand? Learn more.